The Android-maker, which maintains similar guidelines around gambling in most other markets, additionally noted that if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes it will also be deemed in violation of its Play Store policies. Paytm’s fantasy sports service, called Paytm First Games, was also available as a standalone app, which has been pulled from the Play Store, too. Paytm, which has promoted a fantasy sports service within its marquee app, repeatedly violated Play Store’s policies, two people familiar with the matter told TechCrunch. Google said that Play Store prohibits online casinos and other unregulated gambling apps that facilitate sports betting in India. Its marquee app, which competes with Google Pay in India, disappeared from the Play Store in the country earlier Friday. Google has pulled the popular Indian financial services app Paytm from the Play Store for violating its gambling policies. Paytm is India’s most valuable startup and claims over 50 million monthly active users.

Updated at 13:30 GMT / 07:00 PM IST: The Paytm app is back on the Google Play Store.

Paytm google play store